Users will soon have a new feature that allows them to reduce the amount of AI-created media appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
The update is being tested over the following weeks before a full-scale release. This shift coincides with a surge in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or surreal.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to science explainers, and we intend to offer the community the ability to adjust the amount of that, depending on their own preferences,” commented a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. In total, over 100 mn videos are added to the app every day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the level of AI content they watch by opening the content preference option in the application and choosing “AI-generated content”. Other topics that are already be controlled under the tool encompass politics, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules mandate content makers to label “realistic” artificially created content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the service will now attach an AI-generated watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This action is intended to help prevent users from trying to evade the labeling process.
Responsible AI Funding
TikTok is additionally launching a $2m awareness program for specialists and institutions to produce educational content about ethical AI use. This program will benefit educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has defended its content review process, amid controversy over plans to lay off numerous content moderators in the United Kingdom. The company is expected to cut 439 jobs in its trust and safety department in London, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A company official explained that people-led review would remain essential, but automated tools can protect employees by removing the most harmful content prior to it has to be seen by people. The company reported a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
